PA Culture

Proactivity: How a Personal Angel uses intuition and imagination to anticipate customer needs

proactivity personal angel

A Personal Angel must possess intuition and imagination, which are the main skills required to be able to anticipate the client’s needs before they are even aware of them. In other words, nothing is left to chance.

(Sigue en español)


Author: María José Núñez


That is precisely what proactivity is. Having a proactive attitude and actively taking control is what it’s all about.



“It will never rain roses: when we want to have more roses, we must plant more roses”

(George Eliot)


It may be a word that has been overused in the workplace in recent years, but it is a word that encourages an attitude that is always required, especially in the most creative professions: doing things without being told. Quite simply, to be fully aware of what our objectives are, and in the case of lifestyle management, to carry them out with skill, delicacy, excellence and efficiency; being our top of the class for our client, and foreseeing what is going through their mind without even knowing what they need, require or what makes them happy.


Could we say proactivity one of the keys to being a Personal Angel? Yes, and beyond that, it may be what truly defines what it means to be a good personal assistant. Our job is not just about taking action, but also everything that goes before it: confidence, determination, experience, client knowledge, exquisite instinct and a keen eye for detail. It is very simple and complex at the same time… Or as the writer Mario Benedetti said: “I like people who vibrate, who don’t have to be pushed, who don’t have to be told to do things, but who know what needs to be done and do it”. That’s how we are… And that’s how we help others to fly.

Translation: Emily Benton
Photo Credits: Unsplash
Copyright ©by Alberta La Grup
If you wish to re-print this article or photos, that’s fine. Just include the biography at the end of the article. Thank you!



La proactividad: cómo intuye e imagina un Personal Angel para adelantarse a las necesidades del cliente


Un Personal Angel ha de poseer intuición e imaginación, que son los principales dones que se requieren para ser capaces de anticiparse a las necesidades del cliente… antes, por supuesto, de que éste se haya dado cuenta. Es decir, no hay nada que se deje al azar.


Autora: María José Núñez



Y eso es precisamente la proactividad. Tener una actitud proactiva… En ello consiste. O dicho de otro modo, tomar activamente el control.


“Nunca lloverá rosas: cuando queremos tener más rosas, debemos plantar más rosas”

(George Eliot)


Quizás sea una palabra de la que se ha abusado excesivamente en los últimos años en el ámbito laboral, pero no deja de ser un vocablo que incita a lo que siempre se demanda, especialmente en las profesiones más creativas: no esperar a que nos digan lo que tenemos que hacer. Sencillamente, ser un amplio conocedor de cuáles son nuestros objetivos, y en el caso del lifestyle management, llevarlos a cabo con destreza, delicadeza, excelencia y eficacia; siendo unos alumnos aventajados de nuestro cliente, previendo aquello que pasa por su mente y ni si quiera sepa que le urge, requiere o le hace feliz.


Por lo tanto, ¿es la proactividad una de las claves de la profesión de Personal Angel? Así es. Y no sólo eso. Puede que nos encontremos ante lo que define verdaderamente lo que significa ser un buen asistente personal. Pues nuestra tarea no se basa únicamente en la acción, si no en todo lo que previamente conlleva antes de ello: confianza, determinación, experiencia, conocimiento del cliente, un exquisito instinto y gran habilidad para prestar atención a los detalles. Tan simple y complejo al mismo tiempo… O como dijo el escritor Mario Benedetti: “me gusta la gente que vibra, que no hay que empujarla, que no hay que decirle que haga las cosas, sino que sabe lo que hay que hacer y lo hace”. Pues así somos… Y así hacemos volar a otros.

Traducción: Emily Benton
Foto: Unsplash
Copyright ©by Alberta La Grup
If you wish to re-print this article or photos, that’s fine. Just include the biography at the end of the article. Thank you!
  • PA Culture

    PA Culture is an e-Magazine created by Alberta La Grup and The Lifestyle Institute in their desire to give a voice to the culture of Lifestyle Management and the profession of Personal Angel, as well as everything that happens around their field of work. Our aim is to raise awareness of the figure of the Personal Angel (PA) as a professional expert in lifestyle management, working for the elite and with a combination of multiple skills and abilities brought together in the same person.


    Through our articles, interviews, news and reflections, we will highlight the different points of view of the people who make up this universe: their training, experience, curiosities, employment opportunities, community and guidance, their roles and different perspectives. Join us and get ready to fly... always high!


    In this space you will find interviews and reflections from our professional team: from the faculty members of The Lifestyle Institute's Postgraduate Course to our team of Personal Angels from Alberta la Grup and the rest of the workers that make up this complete puzzle in which everything fits together perfectly.

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    Luxury, lifestyle, curiosities... In this section you will find news about the world of lifestyle management and the companies that work around this world. Everything that surrounds the PA universe.



    Founder: Lourdes Carbó

    Editorial Coordinator: Maria José Núnez Garrido

    Emily Benton (Translation)
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