PA Culture

Honesty in the field of Personal Assistance

To sum up the honesty required as a Personal Assistant: The sincerity of a Personal Angel’s actions, as well as their professional ethics give rise to the confidence that they will deal with a client’s private affairs as if they were their own.  

(Sigue en español)


Author: María José Núñez


We can go further and define the word ‘honesty’: An individual – and in this case, a professional – is honest when he or she is decent, reasonable, fair, transparent and honest. This is the dictionary definition and also one that we can apply to Lifestyle Management.


Now for the next question: how does one know that the PA is acting honestly? There are several clear premises:


  1. Firstly, trust. Without the ‘blind’ trust of the client who hires the PA, we cannot fully certify their honesty.
  2. We can, however, perceive their sincerity and professional ethics if we know which agency they belong to: We know and can account for how that agency works and whether they have a good name. This judgement is based on years of experience and results.
  3. The training they have received is another factor that denotes honesty. The time they have dedicated to educating themselves and to giving the best of themselves in a profession that they are visibly passionate about.
  4. On a day-to-day basis, we can see how they fulfil their duties as a PA and how, when taking on a task, they carry it out as if it were their own. They know what is best for their client, how to react in each situation and can anticipate their clients’ needs. The ‘one-to-one’ relationship is built as the client-PA relationship evolves over time.


«The elegance of honesty needs no adornment»

(Merry Browne)



Therefore, honesty, that impeccable form of behaviour, is just as essential for a personal assistant as discretion, excellence and savoir-faire.

Being a Personal Angel is not just carrying out tasks in the private lives of others, but being someone that a client can entirely place their trust in so that they can be in situations, places and available at times when the client cannot be there.

Do you agree that honesty is fundamental?



Translation: Emily Benton
Photo Credits: Pixabay
Copyright ©by Alberta La Grup
If you wish to re-print this article or photos, that’s fine. Just include the biography at the end of the article. Thank you!




La honestidad en la asistencia personal


La sinceridad de las acciones de un Personal Angel y su ética profesional dan lugar a la confianza de que se ocupará de los asuntos privados de su cliente como si fueran suyos. Así podríamos resumir la honestidad de la asistencia personal.


Autora: María José Núñez


Y yendo más lejos y definiendo la palabra ‘honestidad’, un individuo -y en este caso, un profesional- es honesto cuando es decente, razonable, justo, recto y honrado. Así lo define la RAE y de ese modo lo extrapolamos al ejercicio del Lifestyle Management.


Pero ahora viene la siguiente cuestión: ¿cómo se sabe que el PA actúa con  honestidad? Se basa en varias premisas muy claras:

  1. Primero, en la confianza. Sin la confianza ‘ciega’ del cliente que lo contrata no podemos certificar, a priori, su honestidad.
  2. Pero sí podemos percibir su sinceridad y ética profesional conociendo la agencia a la que pertenece: ahí sí tenemos la certificación de cómo trabajan quienes forman parte de ésta. Es decir, su buen nombre. Basado, por supuesto, en años de experiencia y resultados.
  3. La formación que ha recibido es otro de los factores que denotan esa honestidad. El tiempo que ha dedicado a instruirse para dar lo mejor de sí en una profesión que visiblemente, le apasiona.
  4. En el día a día, viendo como en el ejercicio de sus funciones como PA, está adoptando esas acciones que ha de realizar como si fueran suyas propias, sabiendo que es lo mejor para su cliente, sabiendo cómo reaccionar en cada situación y anticipándose a sus necesidades. Ese ‘tú a tú’ que se va creando a medida que evoluciona la relación profesional cliente- PA.


“La elegancia de la honestidad no necesita adornos”

(Merry Browne)



Por lo tanto, la honestidad, esa rectitud de comportamiento intachable, es tan imprescindible en la labor de la asistencia personal como la discreción, la excelencia y el ‘savoir faire’.

Porque ser Ángel Personal no es sólo ser un mero ejecutor de acciones para vidas privadas ajenas, sino alguien en quien el cliente deposita su entera confianza para que esté en situaciones, lugares y tiempo (sobre todo, tiempo) donde éste no puede llegar.

Entonces… ¿Es o no es fundamental la honestidad?


Traducción: Emily Benton
Foto: Pixabay
Copyright ©by Alberta La Grup
If you wish to re-print this article or photos, that’s fine. Just include the biography at the end of the article. Thank you!
  • PA Culture

    PA Culture is an e-Magazine created by Alberta La Grup and The Lifestyle Institute in their desire to give a voice to the culture of Lifestyle Management and the profession of Personal Angel, as well as everything that happens around their field of work. Our aim is to raise awareness of the figure of the Personal Angel (PA) as a professional expert in lifestyle management, working for the elite and with a combination of multiple skills and abilities brought together in the same person.


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    In this space you will find interviews and reflections from our professional team: from the faculty members of The Lifestyle Institute's Postgraduate Course to our team of Personal Angels from Alberta la Grup and the rest of the workers that make up this complete puzzle in which everything fits together perfectly.

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    Founder: Lourdes Carbó

    Editorial Coordinator: Maria José Núnez Garrido

    Emily Benton (Translation)
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