PA Culture

Confidentiality: absolute privacy

“What happens in Vegas, stays in Vegas”: A well-known phrase that we all have etched on our brains and that captures precisely what we all understand by ‘confidentiality’. Let’s explore further this concept that forms a quintessential part of our business…

(Sigue en español)


Author: María José Núñez



Following our breakdown of discretion as being key to our service, today we will look at confidentiality. The meaning of the word is clear but in practice it is a complex concept.

The dictionary defines it as the quality of being confidential, meaning that something is said or done in confidence and with reciprocal security between two or more individuals. It can therefore be considered a element of information of which the objective is to guarantee access only to authorised persons.

This element must therefore take precedence over many others within the Personal Angel profession. This is due to a variety of (very) justified reasons:

  • You work managing other people’s personal and family lives.
  • The work involves handling complex lifestyles: People with High Net Worth and for whom discretion and confidentiality are of utmost importance.
  • The client trusts that they can delegate any task that they require to the PA and this trust is always built upon a fundamental premise: Privacy.

Trust is indeed the basis of the Client-PA relationship and the confidentiality agreement forms the foundations of this trust for PAs and other professionals within the lifestyle management industry.

This is where the concept of becoming a ‘confidant’ comes from: PAs are like Guardian Angels and provide the security, determination and natural confidence that are required in order for there to be harmony and trust between the parties.

As we mentioned before, the concept is both simple and complex at the same time, in exactly the same way that our work as Personal Angels can be.



“Simplicity does not precede complexity, it follows it”

(Alan Perlis, American professor and computer scientist)



Photo Credits: Pixabay

Translation: Emily Benton




La confidencialidad: privacidad absoluta


“Lo que pasa en Las Vegas, se queda en Las Vegas”. Sí, una frase muy conocida que todos tenemos grabado a fuego y que plasma, de manera concisa, lo que todos entendemos por confidencialidad. Continuemos con nuestro repaso a la quinta esencia de nuestro servicio…


Autora: María José Núñez


Tras el desglose de la discreción como clave de nuestro servicio, hoy la confidencialidad entra en escena. Su significado es claro pero su desarrollo, complejo.

La RAE lo define como la es la cualidad de confidencial. Es decir, que se dice o hace en confianza y con seguridad recíproca entre dos o más individuos. Con lo cual, es una propiedad de la información cuyo objetivo es garantizar el acceso únicamente a las personas autorizadas.


Por lo tanto, esta propiedad debe ir por delante de muchas otras en el ejercicio de la profesión de Personal Angel. Por diversas y (muy) justificadas razones:

  • Trabaja gestionando vidas ajenas, personales y familiares.
  • Se trata de estilos de vida complejos, de personas con elevados patrimonios y donde la discreción y confidencialidad debe jugar un papel primordial.
  • El cliente está confiando en el PA para delegar en su figura todas aquellas funciones/tareas que él/ella necesite y que hayan establecido previamente. Siempre con una premisa fundamental: la privacidad.


Sí, la confianza es aquí la base de la relación cliente-PA. Y de ese ‘confío en ti’ nace ese acuerdo de confidencialidad. Ese feedback en el que nace el servicio del PA y el resto de profesiones del universo del lifestyle management.


Y de ahí derivaremos en la característica y el valor de llegar a ser ‘confidente’. Como un Ángel de la Guarda. Con la seguridad, determinación y naturalidad que se requieren para que haya esa armonía y garantía entre las partes.

Tal y como mencionábamos anteriormente, sencillo pero complejo al mismo tiempo… Precisamente, como se podría definir este nuestro trabajo.



“La simplicidad no precede a la complejidad, sino que la sigue”

(Alan Perlis, catedrático e informático estadounidense)


Foto: Pixabay

Traducción: Emily Benton

  • PA Culture

    PA Culture is an e-Magazine created by Alberta La Grup and The Lifestyle Institute in their desire to give a voice to the culture of Lifestyle Management and the profession of Personal Angel, as well as everything that happens around their field of work. Our aim is to raise awareness of the figure of the Personal Angel (PA) as a professional expert in lifestyle management, working for the elite and with a combination of multiple skills and abilities brought together in the same person.


    Through our articles, interviews, news and reflections, we will highlight the different points of view of the people who make up this universe: their training, experience, curiosities, employment opportunities, community and guidance, their roles and different perspectives. Join us and get ready to fly... always high!


    In this space you will find interviews and reflections from our professional team: from the faculty members of The Lifestyle Institute's Postgraduate Course to our team of Personal Angels from Alberta la Grup and the rest of the workers that make up this complete puzzle in which everything fits together perfectly.

  • PA’s WORLD

    Luxury, lifestyle, curiosities... In this section you will find news about the world of lifestyle management and the companies that work around this world. Everything that surrounds the PA universe.



    Founder: Lourdes Carbó

    Editorial Coordinator: Maria José Núnez Garrido

    Emily Benton (Translation)
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