PA Culture
#04-24

Excellence: turning the ordinary into the extraordinary

Excellence is defined as the superior quality or goodness that makes something or someone worthy of appreciation and esteem… In the world of Lifestyle Management, we think of it as the ability to turn the ordinary into the extraordinary. We find ourselves in the pursuit of excellence almost constantly.

(Sigue en español)

 

Author: María José Núñez

 

It is far from being a question of living under pressure from this relentless pursuit of perfection, but rather, with the correct training, experience and skills required to be a Personal Angel, we can consider it a daily learning process… It is the icing on the cake that makes this profession different in every situation, as well as interesting, exciting and, above all, the antithesis of monotony.

 

Where does the magic of transforming the ordinary into the extraordinary happen? Quite simply, in the small details: Those particularities, gestures and even details that make the difference.

 

“Perfection is not attainable, but if we pursue perfection we can achieve excellence”

(Vince Lombardi)

 

Examples? Well, they are just as endless as the many different situations and complex lives you can find… Enjoying the softness and comfort of Egyptian cotton sheets when you have just landed on the other side of the world, being the first diner of the night at the most coveted table in the best restaurant in the Big Apple, having everything ready to take a first class flight and arriving on time, being able to have breakfast every morning with the best views of your city…

 

Everyday moments such as sleeping, having breakfast, eating and moving become exceptional and unusual. These are moments that could be something amazing for the vast majority of mortals.

 

That is what being a Personal Angel is all about: Managing complex lives, so that your clients (High Net Worth Individuals) can enjoy their privileges, spending their time on what they truly desire and delegating other functions, actions and tasks to the assistants in their private lives. We only have one life. If you have the possibility for it to be excellent, why would you settle for ordinary?

 

Photo Credits: Unsplash
Translation: Emily Benton

La excelencia: convertir lo ordinario en extraordinario

 

Se define la excelencia como la calidad superior o bondad que hace digna de aprecio y estima a algo o a alguien… En el mundo del Lifestyle Management, lo concebimos como la capacidad de convertir lo ordinario en extraordinario. Y ese estado de búsqueda de la excelencia se puede decir que nos encontramos, casi constantemente.

 

Autora: María José Núñez

 

No se trata, ni mucho menos, de vivir presionados por ese incansable hallazgo de la perfección. Con la formación, experiencia y aptitudes que se requieren para ser un Personal Angel, es más bien un aprendizaje diario… Esa guinda del pastel que hace que esta profesión sea diferente en cada situación, a la par que interesante, emocionante y, sobre todo, la antítesis de la monotonía.

 

¿Dónde se produce esa magia de transformar lo ordinario en extraordinario? Sencillamente, en los pequeños detalles… Esas particularidades, gestos, e incluso, pormenores que marcan la diferencia.

 

“La perfección no es alcanzable, pero si perseguimos la perfección podemos alcanzar la excelencia”

(Vince Lombardi)

 

 

¿Ejemplos? Hay tantos como situaciones y vidas complejas… Disfrutar de la suavidad y comodidad de unas sábanas de algodón egipcio justo el día que acabas de aterrizar en la otra parte del mundo, ser el primer comensal de la noche en la mejor mesa del mejor restaurante de la Gran Manzana, tener todo dispuesto para emprender un vuelo en primera clase y llegar a la hora prevista, poder desayunar cada mañana con las mejores vistas de tu ciudad…

 

Momentos cotidianos como dormir, desayunar, comer, trasladarse… se tornan excepcionales e inusuales. Y bien podría decirse que asombrosos para la gran mayoría de los mortales.

 

Y en ello consiste ser Personal Angel… En gestionar esas vidas complejas, para que sus clientes, individuos con elevados patrimonios, puedan gozar de sus privilegios destinando su tiempo a lo que verdaderamente desean, delegando otras funciones, acciones y tareas en los asistentes de su vida privada. Porque vida solo hay una… Y si tienes la posibilidad de que sea excelente, ¿por qué dejar que únicamente sea corriente?

 

Foto: Unsplash
Traducción: Emily Benton
  • PA Culture

    PA Culture is an e-Magazine created by Alberta La Grup and The Lifestyle Institute in their desire to give a voice to the culture of Lifestyle Management and the profession of Personal Angel, as well as everything that happens around their field of work. Our aim is to raise awareness of the figure of the Personal Angel (PA) as a professional expert in lifestyle management, working for the elite and with a combination of multiple skills and abilities brought together in the same person.


  • EDITORIAL

    Through our articles, interviews, news and reflections, we will highlight the different points of view of the people who make up this universe: their training, experience, curiosities, employment opportunities, community and guidance, their roles and different perspectives. Join us and get ready to fly... always high!


  • VOICES

    In this space you will find interviews and reflections from our professional team: from the faculty members of The Lifestyle Institute's Postgraduate Course to our team of Personal Angels from Alberta la Grup and the rest of the workers that make up this complete puzzle in which everything fits together perfectly.


  • PA’s WORLD

    Luxury, lifestyle, curiosities... In this section you will find news about the world of lifestyle management and the companies that work around this world. Everything that surrounds the PA universe.


  • CREDITS

    PROPERTY OF ALBERTA LA GRUP LIFESTYLE BUSINESS SL.

    Founder: Lourdes Carbó

    Editorial Coordinator: Maria José Núnez Garrido

    Contributors:
    Emily Benton (Translation)
    Elena Castelló (Editing)
    Claudia Schmidt (Art & Design)


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